FAT FACE
Southampton | UK Nationwide
concept
detail design
UK rollout
project
Fat Face Southampton is an adventurous conceptual departure from the brand's previous stores.
With the brand's heritage and strong performance in coastal towns, Southampton is an important location in their estate and a chance to push the brand story in a new way.
Big impact showcase
The open shopfront features high impact signage over dual industrial styled window showcases for a unique product focused shopfront with tons of character.
a new structural wave
The store is built around a huge internal skeletal frame representing the movement of waves that reflects the brand's water sport links.
dynamic. outdoor. industrial.
High impact visuals explode within the intensely finished interior. The loud graphics and brash merchandising reflect the Fat Face ethos with an unabashed sense of freedom.
authentic industrial palette
The wide timber plank driftwood panelling, concrete resin floor and natural unfinished steel metalwork give the store an authentically industrial aesthetic.
attention grabbing moments
Big attention-grabbing props and visuals litter the store and tell the Fat Face story with dynamic appeal. and aplomb.
Detail & specification pack
Full end-to-end planning and details covered the concept design and implementation for a seamless transition from building site to finished store.
