JACK WILLS
Westfield | London
concept
detail design
management
project
Located in Westfield London, the capital's premium indoor shopping centre, the store sets out to create a memorable experience filled with nuance and the iconic brand aesthetic.
Filled with classic British mid-century furnishings, the multi-room design brings the product to life with style and moments of genuine delight.
a dynamic entrance
The deep multi-layered entrance creates a dramatic portal into the main store, transporting the customer into its subtly branded, yet distinctive, environment,
beautiful visual style
Not all moments have to be loud to be seen.
mid-century INTERIOR style
Beautiful mid-century style abounds in this amazing retail space. Rooms filled with vintage antique furniture inspire a journey through the connected spaces and bring the product to life.
explore a change
of pace
Formed around multiple connecting spaces, the store changes pace between rooms, inviting exploration.
product focussed design
High-density framed perimeter displays mix with lightly merchandised antique furniture for an elegantly designed mix of visual styles.
secret spaces.
hidden nooks.
Full of small touches and unique points of interest, every room has beautiful moments to discover
you're the vip of our hearts
An exclusive invite-only VIP area and fitting room, designed to evoke mid-century opulence, caters for the brand's biggest fans with cool mid-century style.
Concept & specification pack
Full end-to-end concept design, planning and detail work transformed the existing unit into this dramatic, multi-layered, retail space full of brand character.
