JACK WILLS
YOHO Mall | Hong Kong
concept
detail design
management
project
Jack Wills is a key ‘youth brand’ tenant in the ambitious YOHO Mall development in New Territories.
The store design was to be the best of Jack Wills, to promote brand awareness, and to champion the brand’s visual identity.
A grand statement
The shopfront design makes use of the excellent mall height for an impressively imposing heritage-inspired facade that stands out in a field of modern fronted neighbours.
beautifully
charming
MOMENTS
The Jack Wills charm is on full display with tastefully curated in-store displays delivering memorably iconic moments.
BRITISH HERITAGE INTERIORS
Vintage style abounds in this beautifully planned retail space. Multiple rooms showcasing reclaimed antique parquet flooring, tin tiled ceilings and grand chandeliers bring the brand and product to life with a clever tongue-in-cheek charm.
iconic
branded
character
Hand-drawn graphics from the brand's early years make a return to celebrate the new store opening and welcome a new audience.
fabulously British & eccentric
High-density perimeter displays mix with antique furniture and British-inspired visuals and furnishings for a charmingly eccentric look and feel.
but
why is
it here?
Because I thought it looked fun.
a story well told
The "curiosity cabinet" tells the story of Jack Wills' British heritage and the history that the brand proudly embraces. Full of quirky historical and brand memorabilia, you'll notice something new every time you look at it.
Concept & specification pack
The store design was all-encompassing with extensive design, planning and detail work taking place in the UK to take the unfinished construction site shell through to concept, build and opening.
