Moco
coffee & company
Birmingham | UK
concept
detail design
branding
project
Young micro coffee and bubble tea outlets designed to maximise the potential of small unloved and forgotten spaces.
The bold branding was created from the ground up to embody MoCo's youthful energy, making it ready for potential franchise expansion.
good things in Small packages
The micro drink stations are designed to pack in fully-fledged services into tiny footprints, allowing MoCo to take over unused rooms and store cupboards to maximise value and turn unloved spaces into valuable assets.
BIG
& BOLD
GRAPHICS
Big and bold illustrated graphics are a signature of the brand, exuding a fresh and fun dynamic feel.
who are you again?
There's no room for subtlety with MoCo. Tiny outlets that scream for (and get) attention are the order of the day, with bright and bold graphics being the flavour of the day.
what's bubble tea anyway?
A host of informative marketing material, including digital and photographic assets, was produced to inform and educate novices on the joys of bubble tea.
more than just picking colours
The entire brand, logo, patterns, colours and fonts were designed from the ground up to capture and communicate the fun dynamic energy stirring away in MoCo's micro drink-making hubs.
Concept & specification pack
Full end-to-end concept design, branding, planning and detail work transformed tiny unused spaces into dynamic coffee and bubble tea retail outlets bursting with character and colour.
